Key points from Josh Seiden's book "Outcomes over Outputs"

Spring has sprung and 2024 is of to a great start. I have already completed one certification, AWS Serverless knowledge and being hungry for more knowledge I have piled up a few books that I want to read this year

Josh Seiden's book "Outcomes over Outputs"

Key Points Summary

In “Outcomes Over Output,” Joshua Seiden urges businesses to prioritize understanding and influencing customer behavior as the primary metric for success. Key points include:

  • Customer-Centric Approach: Seiden emphasizes the importance of understanding customer needs and pain points to create solutions that drive desired behaviors.

  • Outputs vs. Outcomes: While outputs are tangible deliverables like products or features, outcomes represent the meaningful changes in customer behavior resulting from these offerings. Success is measured by achieving desired outcomes.

  • Shift in Focus: Instead of fixating on what a business produces, the focus should be on what it accomplishes. This requires delivering value beyond transactions.

  • Real-World Examples: Seiden offers practical examples and strategies for identifying meaningful outcomes, measuring progress, and adjusting strategies based on customer feedback.

  • Agility and Iteration: Businesses must be agile and iterate continuously to adapt to changing customer needs. Experimentation is encouraged, and failure should be viewed as a learning opportunity to foster innovation and resilience.

Overall, “Outcomes Over Output” guides businesses in prioritizing customer behavior to drive growth, differentiation, and long-term success.

Written on April 22, 2024